Most Wellness Products Have
Three Problems
- They taste terrible.
- They're stupidly complicated.
- You stop using them.
Here's what we figured out: The most effective supplement is
the one you actually take.
That's what we make.
How We Do It Differently
Ingredients You Can Read Without Squinting
No words that need a chemistry degree to decode.
If it's in there, you know what it is and why it's there.
Simple ingredients your grandmother would recognize. Because she was onto something.
Stick Packs That Fit in Your Pocket
The best supplement is the one you actually take.
Single-serve stick packs.
Throw them in your bag, your car, your desk drawer.
Take them to the gym, the office, on vacation.
Tastes Good Enough to Crave
Not "good for a health product.” Not "you'll get used to it eventually."
Actually, genuinely, look-forward-to-it delicious.
We're not trying to win awards for "most ingredients."
We're trying to make something you'll want to use. Every. Single. Day.
Because if it's annoying, you won't do it. And if you won't do it, it doesn't work.
Built for Your Daily Wins
Best Seller
Morning Routine
Three active ingredients. Six essential electrolytes. Zero excuses.
- Organic lemon. Apple cider vinegar. Himalayan sea salt. Six essential electrolytes.
- 30 grab-and-go stick packs.
- Tear. Pour. Shake. Done.
One time purchase
$44.99
Subscription
$39.59 / month
Routine Creatine
5g of pure focus. Zero taste.
- Micronized creatine monohydrate. Dissolves completely.
- Mix with anything. Morning Routine. Coffee. Plain water. You won't taste it.
- You will feel it.
One time purchase
$29.99
Subscription
$26.99 / month
The Whole Process Takes 30 Seconds
We timed it. You probably won't believe us. Try it anyway.
Step 1:
Grab
Step 2:
Mix
Step 3:
Repeat
"This is hands-down the cleanest flavored hydration supplement I have ever had. Not too salty, it's light, refreshing, and truly delicious!"
Verified buyer
"I take this daily as soon as I wake up. Love it! Great tasting and just one packet is what you need in the morning to feel great."
Verified buyer
"Mixes perfectly with my Morning Routine. I won't work out without it now."
Verified buyer
"Perfect for travel. Good value, mixed easily, tastes great, doesn't upset my stomach."
Verified buyer
"Simple and it works. That's all I need."
Verified buyer
Started in a kitchen. Scaled to 7 million hydration habits.
We're Erin and Jake.
Parents. Coffee addicts. Chronically trying (and failing) to stay hydrated despite knowing better.
We wanted simple wellness rituals that worked and didn't taste like feet.
Everything we found was either $80/month, tasted like chalk, or had ingredient lists that read like the periodic table.
So we made our own in our kitchen.
Simple ingredients. Grab-and-go stick packs. Something we'd use every day without thinking about it.
We posted it on Instagram. Friends asked where to buy it. Then friends of friends. Then strangers.
Seven million healthy habits later, we're still here.
Still keeping it simple. Still using ingredients you can pronounce. Still making products we actually use ourselves every single day.
Still figuring this out as we go, honestly.
But that's Routine.
What makes Routine different from other wellness brands?
Simple ingredients (3-5, not 20+). Products that actually taste good. We're not trying to be everything to everyone. Just trying to make wellness easy enough to actually do.
Are your products safe for daily use?
Do you offer subscriptions?
What if I don't like it?
When are you launching new products?
Do your products have any artificial ingredients?