Routine was founded by a husband and wife with one simple goal, establish healthy routines for healthy lives.

As active parents and fitness enthusiasts, Erin and Jake have tried a lot of hydration and wellness supplements and found that most are full of sugar, synthetic ingredients, were made overseas in uncontrolled environments and/or did not accomplish what they claimed to do.

Instead of reinventing the wheel, the couple looked to time tested, natural ingredients that generations of parents have trusted. They focused on creating products that keep those natural ingredients whole but make them more convenient for our modern, busy lifestyles.

A Note from our Co-Founder, Erin: 

"In our fast paced environment filled with parenting, activities, work, travel, fitness, immunity concerns and everything else being thrown our way, it is all the more important to stay on a ROUTINE.

We appreciate your support on this journey to bring powerful ingredients to the market and support the wellness of those who are looking to lead happy and healthy lives!" ~Erin~

A Note from our Co-Founder, Jake: 

"I have always been a big believer that the early bird gets the worm and that high level activity, hydration, nutrition, and thought in the morning are essential to having a successful and productive day. These things are easy to maintain while at home but much more difficult while traveling. Because of this is why we created Routine, to provide those same trusted ingredients in a convenient way, no matter where you are." ~Jake~

Our promise:

We are committed to the consistency and quality of the products and ingredients we produce. We believe that food should enable you to perform at the highest level, no matter what you're doing. We promise to conveniently deliver on these values with every product we create, every day. Thank you for your support and making us a part of your Routine.